NFC for product authentication & consumer engagement

What if your product could tell its story with a quick smartphone tap?

Smart labelling with NFC and RFID is revolutionising how brands secure their products, build trust, and connect with consumers. With a unique and unclonable digital ID embedded in each label, you can prove authenticity, trace provenance, and deliver engaging, brand-controlled experiences — directly from the product itself, straight to your customers.

This isn’t just a label.

It’s proof.

Every NFC-enabled product carries a unique identifier (UID) — securely encoded during manufacturing — enabling consumers, retailers, or supply chain partners to validate its authenticity instantly. This twin-identifier system allows product records to be verified in real time, defending against counterfeiting, grey-market activity, and unauthorised distribution.

A quick tap alerts the user if the product has been tampered with and logs the event — including time and location — on a secure platform. Tamper-evident smart labels are specially designed with an extended RFID antenna tail that connects the lid and base of the packaging. If the seal is broken, the antenna is severed, triggering a different digital message upon the next scan.

Whether you're safeguarding pharmaceuticals, spirits, cosmetics, or luxury goods, NFC-enhanced authentication empowers your brand to protect integrity and inspire consumer confidence.

Engage and connect — directly from the product

With a quick tap, your customer steps into a fully branded digital experience — delivered straight from the product they’re holding. Whether it’s a bottle of whisky, a cosmetics jar, or a medical device, the moment of interaction becomes an opportunity to inspire, educate, or reward.

Use NFC-enabled labels to:

  • Share brand stories that build loyalty

  • Run limited-time promotions or competitions

  • Provide how-to guides, usage tips, or dosage instructions

  • Encourage product registration or re-ordering

  • Deliver geo-targeted content based on scan location

Each product is uniquely identifiable, meaning you can personalise the experience, adjust content dynamically, and gather powerful engagement data to fine-tune future campaigns.

Share Provenance with a Tap

Traceability isn't just for regulators — it's a compelling way to share your product's journey with your customers. Smart labels unlock access to verified sourcing, production, and supply chain data. Brands can highlight origin of ingredients, sustainability practices, certifications, and compliance records — all with a single scan.

This transparency not only helps meet regulatory expectations, it also reinforces credibility with conscious consumers who demand to know more about what they buy.

Digitise without disrupting

You don’t need to change your premium label supplier — we’ll work with your existing label stock and manage the smart conversion process for you.

At 4id, we embed NFC or RFID functionality into your current label design during production, without compromising on quality or finish. We handle the encryption, UID generation, and secure file management behind the scenes, and every label is subject to strict quality control to ensure flawless performance.

That means a smarter product, a protected brand, and powerful consumer insights — all without disrupting your packaging operations.

Not Sure Where to Start?

Whether you have a spec in hand or a problem you’re trying to solve, we’ll guide you to the right solution.